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How Many Marketing Touches Lead to a Sale in B2B Healthcare?
When creating a B2B healthcare marketing strategy, one of the most important questions to ask is, “How many…
Balancing AI Search With SEO: Why High-Value Content Wins in Both Worlds
According to McKinsey & Company, about half of Google searches lead to AI summaries. By 2028, that figure…
The 18-Month Executive: Why Healthcare’s Turnover Crisis Demands a New Workforce Model
Earlier this week, I watched an HR update video from 360 Insights that confirmed what we’ve been seeing…
Company Swag Ideas for 2026
Company swag is a core piece of culture-building as well as an excellent way to give the employee…
The Future of Phygital Health and What It Means for the Business of Healthcare
Today’s patients expect digital convenience, personalization, and consistent communication. Yet many healthcare organizations and clinics are still operating…
10 Tips for Building Trust in HealthTech Messaging
In healthtech messaging, trust is everything. According to a 2025 LinkedIn study, 93.7% of marketers say trust is…
Your 2026 Marketing Budget: Where to Allocate Funds
According to Forrester, about one-third of U.S. marketing decision-makers expect their budgets to go up by 5% or…
The New HealthTech GTM Model: Marketing as the Relationship Builder, SDRs as the Bridge
Most healthtech companies separate marketing and sales because of resource limitations. Marketing becomes the “make it look pretty”…
Why Repeating Marketing Concepts Builds Trust and Drives Action
Have you ever caught yourself humming a jingle from an ad you saw, or suddenly seeing a brand…
Why B2B Healthcare Businesses Need Social Proof
From our partners at Amplify Marketing In healthcare, trust is everything. Whether it’s a patient choosing a hospital…