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The Latest

—— Virtual Events – Live & On-Demand

Strategic education for
healthcare business leaders

Join industry practitioners for candid conversations on the business challenges shaping healthcare business growth.

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—— Upcoming

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Friday, June 5 2026 @ 10:00AM CDT

From Invisible to In-Demand: How B2B Healthcare Companies Build Pipeline Through Content

Building a Content Calendar That Matches How Healthcare Actually Buys

There’s a version of your company that shows up consistently, earns trust before a conversation ever happens, and generates inbound interest without a cold outreach campaign to support it. 

Most B2B healthcare companies aren’t there yet, not because content doesn’t work in healthcare, but because their approach doesn’t match how healthcare buyers actually engage across a 22-plus touchpoint, 14+ month buying journey. 

This session walks through the specific moves that separate invisible vendors from in-demand partners: how to sequence content for a long-cycle buying committee, what formats build credibility with healthcare decision-makers, and what a content engine that compounds over time actually looks like in practice.

Hosted by: Cortney Galster

Founder and CEO, Amplify Marketing and Brivio Health

Reserve Your Spot

Wednesday, June 17th 2026 @ 1:00pM CDT

Are You Ready for This? Major Changes Coming to Pharmacy Benefit Management Under the DOL's Proposed PBM Fee Disclosure Rule, CAA 2026, and Emerging Prohibited Transaction Risks

The rules governing pharmacy benefit managers (PBMs) are changing rapidly, but the impact extends far beyond PBMs themselves. Brokers, consultants, TPAs, and plan sponsors are facing a wave of new transparency, disclosure, and fiduciary oversight requirements that could significantly alter how pharmacy benefits are procured, monitored, and managed.

New Department of Labor (DOL) disclosure requirements, the pharmacy benefit manager reforms enacted as part of the Consolidated Appropriations Act of 2026 (CAA 2026), and a growing body of litigation are creating increased prohibited transaction, fiduciary, and conflict-of-interest risks across the industry.

In this live session, ERISA attorney Julie Selesnick and pharmacy benefits executive Amy Gasbarro will discuss what is changing, what is already in effect, and the practical steps that plan sponsors, brokers, consultants, PBMs, and TPAs should take now to prepare for the next era of pharmacy benefit oversight. Julie will provide the legal and regulatory perspective, while Amy will discuss the operational and oversight implications of these developments.

Questions welcome – if you won’t be able to attend live, please pre-submit your questions to Gregg Lambert: gregg.lambert@caribousystems.com

Hosted by: Amy Gasbarro

President, Caribou Systems

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Thursday, June 18th 2026 @ 11:00AM CDT

Hidden Revenue in Your Patient Panel: A Billing Expert's Guide to CCM Profitability (with MetaPhy Health)


Most specialty practices are leaving significant revenue on the table every month: not because of poor care, but because of gaps in how chronic care management is identified, implemented, and billed. 

In this webinar, MetaPhy COO Chris Oubre and Tammy Sims, Revenue Cycle Director at Digestive Care of Evansville, pull back the curtain on what it looks like when a specialty practice gets it right. From ASC growth to CCM revenue to the operational discipline that makes it all work, this is a candid conversation about the financial and clinical opportunity hiding in your existing patient panel.

If you’re a specialty practice physician, administrator, or revenue cycle director, you’ve likely wondered whether CCM is worth the effort. This session answers that question directly, with real numbers, a real practice story, and a clear picture of what it takes to make the program work without adding overhead.

Join us if you want to:

  • Understand what is actually reimbursed for CCM, and what practices are leaving uncollected
  • See how a high-performing GI practice built a sustainable program across multiple business lines
  • Know what separates in-house CCM attempts that succeed from the ones that quietly fall apart
  • Walk away with a clear framework for evaluating the opportunity in your own patient panel

Hosted by: Chris Oubre

COO, MetaPhy Health

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Thursday, June 18th 2026 @ 12:00pM CDT

The High Impact Health Plan: Four Steps to Build a High-Performance Health Plan in 2027 (Hosted with Impresiv Health)

Health plans heading into 2027 are navigating a perfect storm. Margin pressure, workforce instability, regulatory scrutiny, and platform modernization are all hitting at once. The organizations that come out ahead won’t be the ones that work harder. They’ll be the ones who work aligned.

In this session, Impresiv Health CEO Marcus Fontaine breaks down the four steps high-performing health plans use to build durable operational excellence across People, Process, Technology, and Data, with real-world examples from health plans that have made the shift from reactive to resilient.

You’ll walk away with:
  • A practical framework for identifying where performance is breaking down in your organization
  • Real-world examples of what changed and what the outcomes looked like across each pillar
  • A 180-day roadmap to stabilize operations without overhauling everything at once
  • The most common traps that slow progress, and how to sidestep them

Hosted by: Marcus Fontaine

Founder and CEO, Impresiv Health

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Thursday, June 25th 2026 @ 10:00AM CDT

Why Healthcare Needs Executive Influencers (And How to Become One)

Your buyers are researching your team before they ever take a call. The question is: what are they finding?
 
Companies that invest in executive visibility don’t just build brands, they build pipeline. When your leaders are recognized experts in their space, sales conversations start warmer, cycles move faster, and deals close at higher rates. That’s not a marketing theory. It’s a measurable business outcome.

Most organizations are leaving this on the table. Your competitors aren’t necessarily better; they’re just more visible. And visibility, at scale, is a strategic advantage you can build deliberately.

This webinar is for B2B healthcare companies ready to turn executive influence into a revenue driver:

  • Shorten sales cycles by establishing trust before the first conversation
  • Generate inbound leads from prospects who already know and believe in your team
  • Differentiate your organization in a crowded, relationship-driven market
  • Build a scalable influencer culture across your team, without forcing participation

Hosted by: Cortney Galster

Founder and CEO, Amplify Marketing and Brivio Health

Reserve Your Spot

Missed a session? Catch some of our recent replays below.

—— On-demand library

Watch past sessions

Why Healthcare Needs Executive Influencers (And How to Become One)

What if your sales conversations started warmer because prospects already knew, liked, and trusted you? That’s the power of becoming a market influencer. Not an Instagram personality, but a recognized expert in your space.

Let’s be honest: your buyers are researching you before they ever take your call. They’re on LinkedIn. They’re reading content. They’re looking for experts they can trust. If you’re invisible, you’re losing deals to people who aren’t necessarily better, just more visible.

This webinar is for healthcare C-suite, sales, and marketing executives who want to:
 
You’ll walk away with:
  • The 90-day foundation: starting with just 15 minutes, 3x per week
  • The four fatal mistakes that kill executive brands (and how to avoid them)
  • A realistic framework for creating team-wide influencer culture
  • Your personal Monday-morning action plan
Watch Now

Investing in Your People in 2026: Driving Productivity, Efficiency, and Culture in B2B Healthcare

In B2B healthcare, your people are your competitive advantage…but are you investing in them strategically?

Join Cortney Galster, Founder of Amplify Marketing and Brivio Health Insights, and Tobi Kinsell, Founder of The Radiant Key, for an honest conversation about what’s working (and what’s not) in healthcare leadership and culture today.

We’ll explore:

  • The leadership traits that actually attract and retain top talent in healthcare
  • Why accountability and transparency matter more than ever for productivity
  • Common pitfalls that burn out teams: constant pivots, unclear roles, and missing infrastructure
  • How to balance funding pressure with building the operational foundation your team needs to thrive
  • Practical steps to invest in your people without sacrificing efficiency
Watch Now

Where High-Performing B2B Healthcare Companies Actually Spend Their Marketing Budget

How to get more ROI from your marketing budget

Most B2B healthcare companies are guessing about their marketing spend. They over-invest in the wrong channels, under-invest in the ones that actually build pipeline, and have no benchmark to know the difference. 

This session breaks down how high-performing B2B healthcare companies actually allocate their marketing budgets across content, events, paid channels, and tools, with realistic benchmarks by company stage and a framework for making the case internally.

If you’re building or defending a marketing budget in healthcare, this is the conversation most teams won’t have publicly.

Watch Now

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New webinars are published monthly across sales, marketing, HR, operations, and leadership topics. No fluff, just the sessions worth your time.