—— Virtual Events – Live & On-Demand
Strategic education for healthcare business leaders
Join industry practitioners for candid conversations on the business challenges shaping healthcare business growth.
—— Upcoming
Register for live sessions
Thursday, July 23rd 2026 @ 11:00AM CDT
Most healthcare leaders treat webinars as a brand play: a way to stay visible, not a way to close pipeline. That’s the mistake. A well-run webinar is one of the fastest ways to move a prospect from “aware of you” to “ready to talk,” and 15 qualified people in the room will do more for your business than 200 passive attendees who never follow up.
In this session, we’ll make the case for why webinars deserve a real strategy in your marketing mix, then walk you through how to execute one correctly: how to get the right people in the room, how to run a session that builds trust instead of just filling time, and how to build a post-event system that turns a single recording into months of content, nurture emails, and new pipeline, long after the live date.
This session will help your team:
Understand why webinars are a pipeline tool, not just a content play: how a well-run session moves prospects from passive awareness to active consideration faster than almost any other format.
Reframe what success looks like: why chasing large attendance numbers is the wrong goal, and how to attract the right people who can actually become clients.
Design a session that builds trust, not just brand awareness: the format decisions that make your follow-up feel natural instead of forced.
Build a promotional sequence that reaches the right audience: using email and LinkedIn to get the specific people in your pipeline into the room.
Turn one webinar into months of activity: the post-event system that repurposes a single recording into clips, emails, and nurture content long after the live date.
Hosted by: Cortney Galster
Founder and CEO, Amplify Marketing and Brivio Health
Thursday, July 30th 2026 @ 11:00AM CDT
Five Tactics, One Plan: The Marketing Framework That Drives Growth
Most B2B healthcare marketing looks the same: a LinkedIn post here, an email there, maybe a webinar, maybe some thought leadership content that took two weeks to write and got six likes. The pieces exist. They just don’t add up to anything, because they’re not connected. There’s no system. And without a system, every tactic is a one-off, and you’re always starting over.
The leaders who are consistently generating pipeline aren’t doing more. They’re doing five specific things in a specific sequence, and those five things compound. Each one builds on the last. LinkedIn warms up the audience your email reaches. Your email drives people to your webinar. Your webinar generates the thought leadership content that builds credibility on LinkedIn. Your visibility engine combines to ensure that when a prospect finally goes looking, they find you. When these five tactics work together, marketing stops feeling like a cost center and starts behaving like a growth engine.
In this session, we’ll walk through our team’s proprietary five-tactic model: the exact framework we use with B2B healthcare clients to create consistent, compounding visibility without a large team or a big budget. We’ll show you how each tactic works, how they connect, and what it looks like to implement this in a real healthcare organization. You’ll leave with a 90-day roadmap built around your current capacity, whether you’re a team of one or leading a marketing function.
This is the model we typically only share with paying clients. You’re getting the full playbook live.
Hosted by: Cortney Galster
Founder and CEO, Amplify Marketing and Brivio Health
Missed a session? Catch some of our recent replays below.
—— On-demand library
Watch past sessions
Why Healthcare Needs Executive Influencers (And How to Become One)
- The 90-day foundation: starting with just 15 minutes, 3x per week
- The four fatal mistakes that kill executive brands (and how to avoid them)
- A realistic framework for creating team-wide influencer culture
- Your personal Monday-morning action plan
Investing in Your People in 2026: Driving Productivity, Efficiency, and Culture in B2B Healthcare
- The leadership traits that actually attract and retain top talent in healthcare
- Why accountability and transparency matter more than ever for productivity
- Common pitfalls that burn out teams: constant pivots, unclear roles, and missing infrastructure
- How to balance funding pressure with building the operational foundation your team needs to thrive
- Practical steps to invest in your people without sacrificing efficiency
Where High-Performing B2B Healthcare Companies Actually Spend Their Marketing Budget
How to get more ROI from your marketing budget
Most B2B healthcare companies are guessing about their marketing spend. They over-invest in the wrong channels, under-invest in the ones that actually build pipeline, and have no benchmark to know the difference.
This session breaks down how high-performing B2B healthcare companies actually allocate their marketing budgets across content, events, paid channels, and tools, with realistic benchmarks by company stage and a framework for making the case internally.
If you’re building or defending a marketing budget in healthcare, this is the conversation most teams won’t have publicly.
Why Healthcare Needs Executive Influencers (And How to Become One)
Companies that invest in executive visibility don’t just build brands, they build pipeline. When your leaders are recognized experts in their space, sales conversations start warmer, cycles move faster, and deals close at higher rates. That’s not a marketing theory. It’s a measurable business outcome.
Most organizations are leaving this on the table. Your competitors aren’t necessarily better; they’re just more visible. And visibility, at scale, is a strategic advantage you can build deliberately.
This webinar is for B2B healthcare companies ready to turn executive influence into a revenue driver:
- Shorten sales cycles by establishing trust before the first conversation
- Generate inbound leads from prospects who already know and believe in your team
- Differentiate your organization in a crowded, relationship-driven market
- Build a scalable influencer culture across your team, without forcing participation
Stop Chasing Attendance: A B2B Healthcare Webinar Strategy That Converts
Most healthcare leaders treat webinars as a brand play: a way to stay visible, not a way to close pipeline. That’s the mistake. A well-run webinar is one of the fastest ways to move a prospect from “aware of you” to “ready to talk,” and 15 qualified people in the room will do more for your business than 200 passive attendees who never follow up.
In this session, we’ll make the case for why webinars deserve a real strategy in your marketing mix, then walk you through how to execute one correctly: how to get the right people in the room, how to run a session that builds trust instead of just filling time, and how to build a post-event system that turns a single recording into months of content, nurture emails, and new pipeline, long after the live date.
This session will help your team:
Understand why webinars are a pipeline tool, not just a content play: how a well-run session moves prospects from passive awareness to active consideration faster than almost any other format.
Reframe what success looks like: why chasing large attendance numbers is the wrong goal, and how to attract the right people who can actually become clients.
Design a session that builds trust, not just brand awareness: the format decisions that make your follow-up feel natural instead of forced.
Build a promotional sequence that reaches the right audience: using email and LinkedIn to get the specific people in your pipeline into the room.
Turn one webinar into months of activity: the post-event system that repurposes a single recording into clips, emails, and nurture content long after the live date.
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New webinars are published monthly across sales, marketing, HR, operations, and leadership topics. No fluff, just the sessions worth your time.