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Video Should Be Part of Your LinkedIn Strategy
With over 1.3 billion members, LinkedIn represents a huge opportunity for you to meaningfully connect with your target…
Leadership Series: Susan Shiff, PhD, MBA, CEO of Qoniq
“We are harnessing AI to assist the life sciences vertical, so Medical and Scientific Affairs teams can focus…
The partnership announcement isn’t the strategy: how health tech and services companies can win through consolidation
The press release goes out. LinkedIn lights up for 48 hours. And then nothing. The partnership that was…
3 Tools to Improve Provider Retention
Healthcare professional burnout rates reached nearly 40% in 2022. While they decreased in 2023 and seem to be…
The Healthcare Marketing Minute – Issue No. 1
Healthcare doesn’t slow down. Keeping up with what’s actually relevant, not just what’s trending on general business media,…
The Marketing Playbook Has Changed. The Rules Haven’t.
Many B2B healthcare executives believed AI would make marketing easier. Less resource-intensive. Maybe even optional as a strategic…
What You Need to Know About Google’s New Search Algorithm
Google Search made some major changes. Search engine results pages are now capped with artificial intelligence overviews. These…
The Future of AI in Marketing
When it comes to using artificial intelligence for marketing, everyone seems to be on the fence, including marketers,…
When Your People Are the Brand: What the Rise of HCP Influencers Means for Healthcare Businesses
A recent piece in MedCity News made an argument that shouldn’t surprise anyone who has spent time in…
Humanizing Your Brand: Why People-First Storytelling Wins
Healthcare organizations spend an enormous amount of time demonstrating their expertise. While that matters for building trust and…