Latest News
Should Employer Health Plans Incentivize Healthier Habits for Members?
Most employers want the best for the people who work for them. This includes a desire for their…
Training the Future: Increasing Adoption of AI
Artificial intelligence has quickly become a staple in the healthcare industry. Businesses are using AI to support clinical…
Your Mission Isn’t a Document. It’s a Growth Strategy.
I’ve spent two decades in marketing. In that time, I’ve seen many organizations go through the mission-vision-values exercise,…
The Healthcare Marketing Minute – Issue No. 2
Healthcare doesn’t slow down. Here’s what’s worth your attention this week: a trend, an insight, a tactic, and…
Video Should Be Part of Your LinkedIn Strategy
With over 1.3 billion members, LinkedIn represents a huge opportunity for you to meaningfully connect with your target…
Leadership Series: Susan Shiff, PhD, MBA, CEO of Qoniq
“We are harnessing AI to assist the life sciences vertical, so Medical and Scientific Affairs teams can focus…
The partnership announcement isn’t the strategy: how health tech and services companies can win through consolidation
The press release goes out. LinkedIn lights up for 48 hours. And then nothing. The partnership that was…
3 Tools to Improve Provider Retention
Healthcare professional burnout rates reached nearly 40% in 2022. While they decreased in 2023 and seem to be…
The Healthcare Marketing Minute – Issue No. 1
Healthcare doesn’t slow down. Keeping up with what’s actually relevant, not just what’s trending on general business media,…
The Marketing Playbook Has Changed. The Rules Haven’t.
Many B2B healthcare executives believed AI would make marketing easier. Less resource-intensive. Maybe even optional as a strategic…