Browsing Category
Healthtech Growth
34 posts
How B2B Healthcare Teams Can Improve Productivity Without Adding More Meetings
B2B healthcare teams rarely struggle because they lack tasks to do. The bigger challenge comes from having too…
What Separates a Smooth Acquisition from a Chaotic One
Two clients. Two acquisitions. Roughly the same timeline. One came out the other side stronger than it went…
Health Systems Don’t Buy Better Tech. They Buy Better ROI.
If you sell into hospitals, you’ve probably told yourself some version of “build it and they will come.”…
Balance Your Growth Strategy: The Difference Between Demand Creation and Demand Capture
Healthcare organizations feel considerable pressure to generate qualified leads and shorten sales cycles while improving marketing ROI. When…
Notes on HealthTech: Your Customer’s Customer Is Still Your Customer
Most health tech vendors think they’ve solved for patient experience because their interface looks clean. It hasn’t, and…
The Healthcare Marketing Minute – Issue No. 7
Healthcare doesn’t slow down. Here’s what’s worth your attention this week: a trend, an insight, a tactic, and…
The Growth Strategy Your Sales Team Can’t Execute Alone
Your sales team keeps running into the same walls: tech debt concerns, ROI uncertainty, and legacy systems that…
Your members are already tracking their health. Are you helping them do anything with it?
Seventy-one percent of Americans now use health-related apps. Sixty-four percent use connected health devices. That’s not a trend…
Your Mission Isn’t a Document. It’s a Growth Strategy.
I’ve spent two decades in marketing. In that time, I’ve seen many organizations go through the mission-vision-values exercise,…
3 Tools to Improve Provider Retention
Healthcare professional burnout rates reached nearly 40% in 2022. While they decreased in 2023 and seem to be…