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Healthtech Growth
30 posts
Notes on HealthTech: Your Customer’s Customer Is Still Your Customer
Most health tech vendors think they’ve solved for patient experience because their interface looks clean. It hasn’t, and…
The Healthcare Marketing Minute – Issue No. 7
Healthcare doesn’t slow down. Here’s what’s worth your attention this week: a trend, an insight, a tactic, and…
The Growth Strategy Your Sales Team Can’t Execute Alone
Your sales team keeps running into the same walls: tech debt concerns, ROI uncertainty, and legacy systems that…
Your members are already tracking their health. Are you helping them do anything with it?
Seventy-one percent of Americans now use health-related apps. Sixty-four percent use connected health devices. That’s not a trend…
Your Mission Isn’t a Document. It’s a Growth Strategy.
I’ve spent two decades in marketing. In that time, I’ve seen many organizations go through the mission-vision-values exercise,…
3 Tools to Improve Provider Retention
Healthcare professional burnout rates reached nearly 40% in 2022. While they decreased in 2023 and seem to be…
LinkedIn and Layoffs: What Your HR Team Should Know
Layoffs have always been difficult, but in today’s environment, they’re also public and fast-moving. What used to unfold…
What Happens When You Don’t Invest in Marketing as a Health Tech Startup
There’s a conversation that happens constantly in health tech, usually when product development is consuming everything and the…
The Digital Front Door Dilemma: Portal Adoption vs. Human Touch
Healthcare organizations have invested heavily in patient portals as the cornerstone of the digital front door. The logic…
How AI and Digital Tools Are Reshaping Healthcare in 2026
The healthcare industry feels different in 2026. An older population, more chronic illnesses, staff shortages, and burnout are…