The AI Flag Nobody Wants: What Enhanced and Generated Visuals Really Tell Your Buyers
A marketing lead I know recently got a request that’s becoming more common by the week: take a…
What Separates a Smooth Acquisition from a Chaotic One
Two clients. Two acquisitions. Roughly the same timeline. One came out the other side stronger than it went…
Health Systems Don’t Buy Better Tech. They Buy Better ROI.
If you sell into hospitals, you’ve probably told yourself some version of “build it and they will come.”…
The Wild West of AI: Why Your Managers Can’t Vet What They Don’t Understand
A few weeks ago, a C-suite technology leader at one of our client companies told me, in a…
Sales Minute: The Fastest Way to Lose a C-Suite Meeting Forever
Drop an appointment on a senior healthcare executive’s calendar without asking, and the deal is over before it…
Hospitals Don’t Need More Providers. They Need Their Current Ones Back.
You cannot recruit your way out of a 141,160-physician shortfall. You cannot hire your way past 17.6% RN…
Digital Fatigue Is Real. Here’s What It Means for B2B Healthcare Marketing.
Incogni just surveyed 1,000 adults and found that 55% are posting less than they did five years ago.…
Your LinkedIn Page Is Part of Your Data Room (Even If No One Told You)
Your LinkedIn presence could cost you your fundraise. The good news is that the fix is relatively easy…
The MQL Trap: Why Chasing Attribution Kills Pipeline
A CRO walks into a pipeline review and asks a simple question: “Where did this lead come from?”…
Notes on HealthTech: Your Customer’s Customer Is Still Your Customer
Most health tech vendors think they’ve solved for patient experience because their interface looks clean. It hasn’t, and…