The partnership announcement isn’t the strategy: how health tech and services companies can win through consolidation
The press release goes out. LinkedIn lights up for 48 hours. And then nothing. The partnership that was…
The Marketing Playbook Has Changed. The Rules Haven’t.
Many B2B healthcare executives believed AI would make marketing easier. Less resource-intensive. Maybe even optional as a strategic…
When Your People Are the Brand: What the Rise of HCP Influencers Means for Healthcare Businesses
A recent piece in MedCity News made an argument that shouldn’t surprise anyone who has spent time in…
AI Is the Future of How We Work. That Doesn’t Mean Every Tool Belongs in Your Organization.
Too many leaders are focused on getting AI into the hands of their employees without asking the questions…
You Can’t Claim Your Way to Trusted Advisor Status
There’s a phrase that shows up in nearly every B2B healthcare company’s marketing materials, pitch decks, and LinkedIn…
What Happens When You Don’t Invest in Marketing as a Health Tech Startup
There’s a conversation that happens constantly in health tech, usually when product development is consuming everything and the…
Internal Communication: How to Build a Culture of Loyalty and Productivity
There’s a stat making its rounds in HR circles right now that should give every healthcare leader pause:…
Why Healthcare Brands Are Invisible on LinkedIn and How to Fix It
You’re posting consistently. Your content is solid. But engagement is flat, reach is unpredictable, and you’re not sure…
Your Marketing Machine Needs to Run Even When You Don’t
It usually starts with a win. A health tech company lands a few strong deals, the sales team…
Staying Selective with Marketing Tactics in Healthcare
Marketing leaders in healthcare face an unrelenting barrage of new platforms, tools, and tactics. AI-powered personalization. Emerging social…