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AI in Marketing
4 posts
How Does Your Company Appear on ChatGPT?
A health system CIO evaluating a new revenue cycle platform used to start with a Google search, a…
How LinkedIn Influences LLM Results
AI search has changed how people find healthcare information. Instead of scanning Google results, B2B healthcare buyers and…
AI Won’t Replace Your Sales Team’s Humanity – It’ll Just Expose Who Hasn’t Learned to Use It
Two camps have taken over the conversation about AI in B2B healthcare marketing and sales, and they’re both…
The AI Flag Nobody Wants: What Enhanced and Generated Visuals Really Tell Your Buyers
A marketing lead I know recently got a request that’s becoming more common by the week: take a…