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December 11, 2025
Article sponsored by Amplify Marketing While there is a fair amount of overlap between B2C…
When creating a B2B healthcare marketing strategy, one of the most important questions to…
According to McKinsey & Company, about half of Google searches lead to AI summaries. By…
The Future of Phygital Health and What It Means for the Business of Healthcare
Today’s patients expect digital convenience, personalization, and consistent communication. Yet many healthcare organizations and clinics are still operating as they did decades ago—endless…
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Preventing Burnout Before It Breaks Healthcare: Lessons From Physician Strikes
Earlier this year, thousands of nurses and healthcare workers declared a strike in Oregon.…
2026 Healthcare Marketing Trends
Article sponsored by Amplify Marketing While there is a fair amount of overlap between B2C…
How Many Marketing Touches Lead to a Sale in B2B Healthcare?
When creating a B2B healthcare marketing strategy, one of the most important questions to…
Balancing AI Search With SEO: Why High-Value Content Wins in Both Worlds
According to McKinsey & Company, about half of Google searches lead to AI summaries. By…
The 18-Month Executive: Why Healthcare’s Turnover Crisis Demands a New Workforce Model
Earlier this week, I watched an HR update video from 360 Insights that confirmed what…
Company Swag Ideas for 2026
Company swag is a core piece of culture-building as well as an excellent way to give the…
The Future of Phygital Health and What It Means for the Business of Healthcare
Today’s patients expect digital convenience, personalization, and consistent communication.…
10 Tips for Building Trust in HealthTech Messaging
In healthtech messaging, trust is everything. According to a 2025 LinkedIn study, 93.7% of…
Your 2026 Marketing Budget: Where to Allocate Funds
According to Forrester, about one-third of U.S. marketing decision-makers expect their…
The New HealthTech GTM Model: Marketing as the Relationship Builder, SDRs as the Bridge
Most healthtech companies separate marketing and sales because of resource limitations.…
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