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Healthcare Sales
31 posts
Communicating ROI in Self-Funding: Know Your Audience
Every vendor in the self-funded benefits space knows they need to prove ROI. The ones who consistently win…
Pipeline Hygiene for Healthcare Sales Teams: How to Stop Forecasting Deals That Won’t Close
It can take anywhere from 8 to 15 touchpoints before a sales team closes a typical B2B deal.…
Nurse Burnout Solutions for Health Systems in 2026
Nurses are the backbone of healthcare, yet burnout is a daily reality as demand continues to rise, the…
Building a Self-Funded Vendor Strategy: Why You Can’t Solely Focus on Renewal Cycles
Are January 1 and July 1 the two most important dates on your sales calendar? While these deadlines…
Why Community Matters for B2B Healthcare Brands and Where to Start
For brands that want to strengthen their marketing strategy in 2026, building a strong community should be a…
The Healthcare Leader’s Guide to Mastering Google Reviews
In healthcare, trust is everything. When prospects evaluate your organization, whether you’re a health system, medical practice, healthtech…
Selling to the Healthcare C-Suite: How to Tailor Your Pitch to CEOs, CFOs, and CMOs
Selling to the healthcare C-suite isn’t easy. It’s an incredibly competitive, fast-paced, and complex world. Getting in front…
What’s In a CRM? More Than You Think!
Most sales professionals have at least heard the phrase “customer relationship management” (CRM) at some point. Yet, at…
The New Rules of Healthcare Branding in 2025: How Trust and Transparency Drive Market Share
A New Era of Healthcare Branding Healthcare branding is undergoing a seismic shift. Today’s patients are informed consumers…
Is a Fractional Marketing Team More Cost-Effective Than an In-House Team?
Building the right marketing team can feel like a balancing act. On one hand, you want the deep…