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The MQL Trap: Why Chasing Attribution Kills Pipeline
A CRO walks into a pipeline review and asks a simple question: “Where did this lead come from?”…
The Healthcare Marketing Minute – Issue No. 11
Healthcare doesn’t slow down. Here’s what’s worth your attention this week: a trend, an insight, a tactic, and…
Notes on HealthTech: Your Customer’s Customer Is Still Your Customer
Most health tech vendors think they’ve solved for patient experience because their interface looks clean. It hasn’t, and…
Hot Investments: Where VC and PE Firms Are Investing in Women’s Health This Year
Venture capital and private equity firms have been investing over $1B in women’s health since 2021. In 2025,…
The Friction Costing You Demo Requests Isn’t Your Sales Team’s Fault
A lot of healthcare and healthtech homepages open with something like this: “We integrate high touch and high…
Generational Marketing Doesn’t Work in B2B Healthcare. Role Does.
Picture a single deal in health tech: the CFO who has to sign off, the VP evaluating whether…
The Healthcare Marketing Minute – Issue No. 10
Healthcare doesn’t slow down. Here’s what’s worth your attention this week: a trend, an insight, a tactic, and…
Women’s Health Series: Why the Women’s Health Market Is Exploding Right Now
For decades, healthcare research and the health market in general prioritized men and conditions impacting both sexes. Women…
Your TOFU Email Sequence Isn’t Supposed to Convert. Here’s What It’s Actually For.
I’m watching more sales teams run their own top-of-funnel outreach every quarter, and almost all of it comes…
How Often Should You Email B2B Healthcare Prospects? A Lead Gen Framework for Better Engagement
Email remains one of the most effective and budget-friendly methods for connecting with prospects in B2B healthcare. You…