Healthcare doesn’t slow down. Here’s what’s worth your attention this week: a trend, an insight, a tactic, and an opinion. Designed to start your week sharp, in the time it takes to drink your first cup of coffee.
Trend: OpenAI launched a dedicated Health feature in ChatGPT
Healthcare IT Today confirms OpenAI introduced a new Health experience within ChatGPT for U.S. users, signaling that major AI platforms are moving toward more specialized healthcare tools. The way people find and interact with health information through AI is becoming more structured, creating a new opportunity for healthcare organizations to build visibility.
Opinion: Healthcare marketers need to prepare for AI-driven discovery
As patients, providers, and buyers increasingly use AI tools to find information, healthcare organizations will need to rethink how they approach visibility. Success will require more than traditional SEO tactics; it will depend on creating credible, authoritative content that AI systems can understand and trust.
Tactic: A three-email TOFU sequence isn’t built to close, it’s built to open a door
Brivio Insight’s latest breakdown makes the case that most top-of-funnel sequences get scrapped for the wrong reason. It takes 20-plus touches on average before a healthcare prospect will get on a call, making a three-email introduction touch one, two, and three, not a closing tool. Email one introduces the company in five sentences or less, email two delivers one piece of genuinely useful content with no pitch attached, and email three makes the ask, only once trust has been earned.
Full breakdowns and deeper dives at briviohealth.com.
