Cortney Galster
56 posts
My expertise lies in navigating the unique challenges and regulatory landscapes of various industries, including professional services, financial services, and B2B healthcare. Each sector presents its own set of opportunities and complexities, and I pride myself on understanding these intricacies to deliver tailored marketing strategies that comply with industry standards while driving growth.
The Future of Fractional Work in Healthcare Operations
Deloitte’s latest healthcare CFO survey reveals a clear shift in thinking: margin improvement must go beyond cost-cutting. Leading…
July 25, 2025
The Future of Fractional Work in Healthcare Operations
In an industry facing both unprecedented innovation and relentless financial pressure, the future of healthcare operations may belong…
July 18, 2025
How Drip Campaigns Can Supercharge Your Sales Team
Unlocking Greater Efficiency, Focus, and Conversion through Strategic Marketing Funnels The Sales Bottleneck: Too Many Leads, Too Little…
July 11, 2025
Mid-Year Marketing Check-In: How to Get Your Plan Back on Track
The start of a new year comes with big ambitions and carefully crafted marketing plans. But as the…
May 26, 2025
Supporting Sales with Drip Campaigns: A Guide to Streamlining the Sales Process
In B2B healthcare, one of the most critical roles of marketing is supporting the sales process. While sales…
May 25, 2025
Remote vs. In-House Staff: A Beginner’s Guide for HealthTech Companies
For healthtech companies, deciding between a fully remote or in-house team can feel like a major crossroads. Should…
May 25, 2025