Browsing Category
Marketing Strategy
7 posts
The Cost of Blurry Marketing in a Crowded Benefits Market
Georgetown University’s Center on Health Insurance Reforms recently conducted a secret shopper study. Their findings should make benefits…
The Marketing Cut That Adds 9 Months to Every Deal
Pausing marketing feels like a reversible decision; you trim the line item for a couple of quarters and…
How an Outdated Website Can Damage Your Reputation
Your website is not just a tool for explaining what your company does. It also helps you prospect…
The Subject Line Rules Worth Retiring
For years, email subject line strategy in B2B healthcare has run on a familiar set of rules: keep…
Your Marketing Funnel Is the Beginning of Your Sales Funnel. Act Like It.
When the economy tightens, marketing is usually the first line leadership questions cutting. It feels like the safest…
Investing in Infrastructure? Don’t Cut Marketing
Every executive faces difficult budget decisions, especially when investing heavily in digital infrastructure. A major technology purchase or…
You Don’t Have a Growth Idea Problem. You Have a Focus Problem.
A good idea shows up mid-quarter. Someone on your team read an article, saw a competitor’s post, or…