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Healthtech Growth
29 posts
The Value of a Strong Partnership Program
Over two-thirds of marketing professionals view partnership marketing as a “necessary tactic.” While there is no denying the…
The Rise of Concierge Healthcare Practices: What’s Working and Why
The concierge healthcare model is experiencing explosive growth across the United States. What was once considered a boutique…
Where Have All the Private Practices Gone?
According to the AMA, 42.2% of physicians worked in private practices in 2024. Just 12 years prior, over…
Healthcare Awards & Recognition Opportunities
Industry awards serve as one component of a comprehensive public relations and brand visibility strategy. In healthcare, where…
AI Isn’t Enough — You Need People to Build Your Business Strategy
Whether a business pours all its resources into AI search at the expense of SEO or goes overboard…
The Future of Phygital Health and What It Means for the Business of Healthcare
Today’s patients expect digital convenience, personalization, and consistent communication. Yet many healthcare organizations and clinics are still operating…
Regional Payer Challenges and Solutions
Regional payers play an important role in ensuring healthcare access and affordability for millions of members. National carriers…
Finding the Right AI Solutions for Your Healthcare Business
Artificial intelligence is transforming healthcare in both clinical care and in the administrative functions that keep organizations running…
Beyond Clicks: Marketing Metrics That Drive Healthcare Growth
In healthcare marketing, it’s easy to focus on vanity metrics like website visits, impressions, clicks, and likes. They’re…
The New Rules of Healthcare Branding in 2025: How Trust and Transparency Drive Market Share
A New Era of Healthcare Branding Healthcare branding is undergoing a seismic shift. Today’s patients are informed consumers…