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Healthtech Growth
25 posts
AI Isn’t Enough — You Need People to Build Your Business Strategy
Whether a business pours all its resources into AI search at the expense of SEO or goes overboard…
The Future of Phygital Health and What It Means for the Business of Healthcare
Today’s patients expect digital convenience, personalization, and consistent communication. Yet many healthcare organizations and clinics are still operating…
Regional Payer Challenges and Solutions
Regional payers play an important role in ensuring healthcare access and affordability for millions of members. National carriers…
Finding the Right AI Solutions for Your Healthcare Business
Artificial intelligence is transforming healthcare in both clinical care and in the administrative functions that keep organizations running…
Beyond Clicks: Marketing Metrics That Drive Healthcare Growth
In healthcare marketing, it’s easy to focus on vanity metrics like website visits, impressions, clicks, and likes. They’re…
The New Rules of Healthcare Branding in 2025: How Trust and Transparency Drive Market Share
A New Era of Healthcare Branding Healthcare branding is undergoing a seismic shift. Today’s patients are informed consumers…
5 Ways to Engage Your Advisory Board in Marketing
For many healthcare and healthtech organizations, an advisory board is a critical source of expertise, guidance, and strategic…
Remote vs. In-House Staff: A Beginner’s Guide for HealthTech Companies
For healthtech companies, deciding between a fully remote or in-house team can feel like a major crossroads. Should…
Three Tips for Social Media Success in Healthtech Marketing
One of the most common concerns we hear from healthtech companies?“We know we need to be on social…
Why Ongoing Marketing Training Is Essential for Every Sales Team in Healthtech
A high-performing sales team is vital to long-term growth in the healthtech sector. While recruiting top talent remains…