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Healthcare Marketing
136 posts
Balancing AI Search With SEO: Why High-Value Content Wins in Both Worlds
According to McKinsey & Company, about half of Google searches lead to AI summaries. By 2028, that figure…
Company Swag Ideas for 2026
Company swag is a core piece of culture-building as well as an excellent way to give the employee…
10 Tips for Building Trust in HealthTech Messaging
In healthtech messaging, trust is everything. According to a 2025 LinkedIn study, 93.7% of marketers say trust is…
Your 2026 Marketing Budget: Where to Allocate Funds
According to Forrester, about one-third of U.S. marketing decision-makers expect their budgets to go up by 5% or…
The New HealthTech GTM Model: Marketing as the Relationship Builder, SDRs as the Bridge
Most healthtech companies separate marketing and sales because of resource limitations. Marketing becomes the “make it look pretty”…
Why Repeating Marketing Concepts Builds Trust and Drives Action
Have you ever caught yourself humming a jingle from an ad you saw, or suddenly seeing a brand…
Why B2B Healthcare Businesses Need Social Proof
From our partners at Amplify Marketing In healthcare, trust is everything. Whether it’s a patient choosing a hospital…
How to Create Healthcare Content That Converts and Builds Trust
Healthcare and healthtech companies face a unique challenge in marketing: their products and services are complex, filled with…
Best Practices for Partnering with SMEs and Clinical Experts in Marketing
Every B2B healthcare marketer has run into this challenge: You need valuable, relevant content for your audience, but…
AI Search vs. Google Search: Where to Prioritize Efforts
Artificial intelligence is changing how people discover and consume information online. AI-driven platforms like ChatGPT, Perplexity, and Google’s…