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The Healthcare Marketing Minute – Issue No. 4
Healthcare doesn’t slow down. Here’s what’s worth your attention this week: a trend, an insight, a tactic, and…
The Growing Impact of LinkedIn Company Pages on AEO
AI search traffic is up 527% year over year. This surge has made answer engine optimization (AEO) an…
You Can’t Put AI Back in the Box. So What’s Your Plan?
Forrester made headlines recently, predicting that AI will eliminate half of all customer service jobs by 2030. One…
How B2B Healthcare Brands Are Optimizing LinkedIn Video
Video is now the fastest-growing content format on LinkedIn, and the algorithm rewards it accordingly. For B2B healthcare…
User Accessibility vs. AEO: How AI Agents Read Your Website
Usability has long served as the core pillar of search engine optimization. If you deliver clean navigation, fast…
The Healthcare Marketing Minute – Issue No. 3
Healthcare doesn’t slow down. Here’s what’s worth your attention this week: a trend, an insight, a tactic, and…
Your members are already tracking their health. Are you helping them do anything with it?
Seventy-one percent of Americans now use health-related apps. Sixty-four percent use connected health devices. That’s not a trend…
Should Employer Health Plans Incentivize Healthier Habits for Members?
Most employers want the best for the people who work for them. This includes a desire for their…
Training the Future: Increasing Adoption of AI
Artificial intelligence has quickly become a staple in the healthcare industry. Businesses are using AI to support clinical…
Your Mission Isn’t a Document. It’s a Growth Strategy.
I’ve spent two decades in marketing. In that time, I’ve seen many organizations go through the mission-vision-values exercise,…