Visual content is doing more work than ever in B2B healthcare marketing, but a graphic designed at the wrong dimensions doesn’t just look off. It signals carelessness to exactly the audience you’re working hardest to earn trust with. Content that uploads at the wrong size is harder to read, looks sloppy, and reflects poorly on the brand behind it.
Platform specifications change, and there are updates worth knowing. Here’s the current reference for the platforms most relevant to healthcare marketing teams.
- Post image: 1200 × 627 px (1.91:1 ratio)
- Portrait post: 1080 × 1350 px (more vertical feed real estate on mobile)
- Profile photo: 400 × 400 px minimum
- Company logo: 300 × 300 px
- Banner image: 1584 × 396 px
- Square post: 1080 × 1080 px
- Portrait post: 1080 × 1350 px (4:5 ratio, strongest feed performance)
- Stories and Reels: 1080 × 1920 px
- Post image: 1200 × 630 px
- Cover photo: 820 × 312 px
- Stories: 1080 × 1920 px
YouTube
- Thumbnail: 1280 × 720 px (max 2 MB)
- Channel art: 2560 × 1440 px
- Profile photo: 800 × 800 px
X (Twitter)
- Post image: 1600 × 900 px (16:9)
- Header photo: 1500 × 500 px
The practical takeaway for healthcare marketing teams: build a dimension reference into your design brief template. Specifying correct dimensions upfront saves a round of revisions on every asset and protects the brand polish that makes content worth producing in the first place.
